The roots of Eurocuffz dates back to 2009, when two entrepreneurs were having coffee one day in the Central Business District of Singapore. Most of the working professional gentlemen wore the same old boring white shirts, and even though some customisations were littered amongst the mass, they were tried, worn and old. ‘Could we add a little flair to such an occasion? Any occasion, even turning up for work!’
The gentleman’s white shirt is far unlike a lady’s dress. Customisations were far and few, but the then unrealised culture of cufflinks which was hugely popular in Europe and the West, hadn’t caught on in the quaint but fast moving city of Singapore. Drawing inspiration from these Western countries and with the dream of bringing the culture of cufflinks to not just the upper class gentleman, Eurocuffz was born.
Paying homage to the West in its name, Eurocuffz doesn’t forget its Singapore pride. With every shirt measured and made in Singapore, each shirt has been meticulously styled and made to fit every man that has come through our doors looking for a new look to add to his wardrobe.